Gators Unidos: AR Activations

I am a founding board member of Gators Unidos, a non-profit organization dedicated to empowering Latinx students at the University of Florida. We also created The Gators Unidos Scholarship (GUS) Fund Award. Each year, a select number of undergraduate and graduate upperclassmen Hispanic/Latino University of Florida Gators will receive the distinction of being recipients of the GUS award; granting them $2,500 financial aid per recipient, access to professional development resources, and access to our sponsorship program for one year, access to a peer network of Latino Alumni.

Learn More About Gators Unidos

The FIRST Latinx Clothing Line at UF

In 2023 we designed and launched the University's FIRST Latinx clothing line. Funds from the sales of this merchandise goes directly towards funding the scholarship and non-profit operations. As Chief Innovation Officer, I integrate AR/VR into the organization's fundraising and engagement strategy. Below are some examples of work I have done to engage with alumni, students, and the Latinx community.Additionally, I created AR experiences around the launch to engage audiences, including virtual try-on filters for Snapchat

Example of the AR experience allowing Snapchat users to try on virtual clothing sold at the UF Bookstore. Users can also click a link to purchase the items from the online store.

The Snapchat Lens generated over 100,000 downloads in Summer 2023

In-stadium AR Experience with Adobe Aero

I created a geolocation-based AR application that allowed users at Ben Hill Griffin Stadium, home of the Florida Gators, to watch their gators eat the opponent's logo. See video below.

Below is a preview video of the AR experience for use in the Ben Hill Griffin Stadium. This experience was developed using Adobe Aero and Google's Geospatial. The preview below and the music is solely for illustrative purposes and should not be distributed.

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